THE CHARLES NY

David Collins

David Collins entered the world stage from London, where he earned a reputation for delighting discriminating clientele with his fresh interpretation of elegance. A consuming passion for design and the decorative arts is David Collins¹ defining attribute. His studio¹s experience in procuring the finest textiles, employing rare and exotic finishing techniques, designing bespoke furnishings and overseeing the work of artisans results in inimitable venues such as The London Hotels in New York City and West Hollywood, The Blue Bar at Berkeley Hotel, Restaurant Gordon Ramsay and Nobu Berkeley Street, all in London. From the graceful proportions of the rooms to the carefully selected furnishings and finish details, every detail throughout The Charles has been thoughtfully considered.

TEAM

BLUEROCK REAL ESTATE, LLC

Bluerock Real Estate, LLC, headquartered at 680 5th Avenue in New York, is an institutional real estate firm with a focus on acquiring, managing and developing condominium, apartment and office properties throughout the United States.

Bluerock's principals have an average of 17 years experience in real estate acquisition, development and investment banking – primarily with institutions such as Goldman Sachs, Lehman Brothers, Starwood Capital and Smith Barney. In the last 15 years, Bluerock's team has been involved in the acquisition, development and repositioning of projects totaling several billion dollars and over 20 million square feet of office, residential and hotel space.

Since 2004, Bluerock has closed on over 3 million square feet of office and residential projects with over $1 billion in value. Bluerock's real estate team is led by Jim Babb, a former Founding Partner of Starwood Capital. Mr. Babb helped lead the office and residential acquisitions initiatives for Starwood from 1992 through 2003, where he was involved in $1.3 billion and 20 million square feet of office and apartment projects in the U.S., U.K. and France.

Bluerock has significant Wall Street and institutional relationships allowing it to access attractive off-market transactions. Since 2003 Bluerock has financed/purchased projects with/from such institutions as Angelo Gordon, Teachers Associates, Colonial Properties Trust, Dreyfus Realty Advisors, Hanover Re, Equity Residential, Archon / Whitehall / Goldman Sachs, JP Morgan Chase, Legg Mason Real Estate, Blackacre Capital, CapitalSource, Corus Bank, Fremont Investment & Loan, Citigroup, GMAC Commercial, Babcock + Brown, RAIT, BankAmerica, Wachovia and UBS.

DAVID COLLINS STUDIO

David Collins Studio has evolved over the years from its earliest days when David Collins set up a practice specialising in small interior architectural jobs, firstly in the residential sector and then gradually encompassing restaurants. As the business grew, David Collins and his business partner Iain Watson decided to look at the way in which the design industry was run and bring a new form of thinking to it inspired by the early 20th Century maverick designers such as Eileen Gray and Le Corbusier, and later Mies van der Rohe. A design studio was envisaged where interior architecture, furniture, lighting and graphic design could all interact and seamlessly produce a single strong vision for individual projects which would have a heart, a soul and a personality, as well as commercial viability.

In recent years, this small business has evolved into David Collins Studio which has the unique mix of a strong and organised discipline, blended with an artisan and artistic approach to design. There is a deliberate and strategic vision to combine art and commerce and produce design of the highest order. Our essence is that design, as Mies van der Rohe once said, is in the detail. We approach every project from a single standpoint which is to create something which is unique, creative and bespoke, encouraging free exchange of ideas with our clients. We like to reinvent ourselves and constantly search for new ways of doing things, improving what we have done before. Our approach, which is never to be complacent and always to be enquiring, has led us to work globally and to expand our business into Europe, America and the Far East.

Design in the 21st Century has to encompass many issues from financial, social, and importantly, environmental points of view. We are confident that the work we are producing will stand the test of time and bring us the experience which we will take on enthusiastically and use to continue to grow our business and expand our creative universe. David Collins Studio will do this by standing true to our principles of being integrous, open and thorough in all that we do, both with our clients and with our collaborators, and we look forward to the future possibilities which we see are ever expanding and ever more exciting.

ILA

Founded in 1996, Ismael Leyva Architects has grown steadily. With a staff of over 100 professionals, the firm is internationally recognized by the design and construction industry for its creative yet practical design, technical expertise and in-depth knowledge of urban needs. The reputation of the firm has been built on their ability to function as an extension of the clients they serve, effective management, expert resources and a cogent design philosophy. Together, they create distinctive architectural design and planning. Aside from proficiency and a focus on the quality of their work, the creativity and vision of Ismael Leyva and his staff have been the main reason for both repeat clients and the growth of the firm. They understand issues and trends which influence strategic investments in both residential and commercial design. Major New York City projects include the Time Warner Center, 50 Gramercy park, 15 Broad Street, Place 57, 785 Eighth Avenue and 85 Flatbush Avenue Extension.

ID MARKETING / BROWN HARRIS STEVENS

Led by managing directors Wilbur Gonzalez, Wendy Maitland, and Reid Price, ID Marketing Group is an elite division of Brown Harris Stevens that specializes in pre-development planning, marketing, and sales of premier new residential development. In just seven months, IDMG has signed over $800 million in sales. The group is poised to represent over $1 billion in new development within its first year of operation.

IDMG represents a new concept in specialized luxury real estate marketing, one that challenges the traditional mold. A highly specialized marketing and sales firm, IDMG collaborates with top developers to create brand identities for extraordinary properties featuring world-class architecture and design. Streamlining the process to eliminate the unneeded bureaucracy often created by layers of under-qualified staff, the IDMG business model offers hands-on, day-to-day consulting, management, and sales from inception to completion of each development the group represents. A new generation of brokerage, each partner brings a diverse wealth of experience, resources, and expertise to the process, making IDMG a dynamic and unrivaled force in the market.

The group's personal and professional network of prominent clients in the entertainment, design, and finance industries is an invaluable tool, serving as a catalyst for impressive exposure and results. IDMG draws on New York City's international appeal—fueled by Wall Street, the city's Fortune 500 leaders and its ties to Hollywood—and the group's extensive foothold within these arenas to generate its business. And via its exclusive affiliation with Christie's Great Estates, IDMG offers a vast global reach.

THE 7TH ART

THE 7TH ART has created an approach to branding and marketing that addresses the complexity of the constantly evolving luxury real estate market. It develops synergistic media campaigns that employ multiple communication channels to deliver compelling brand messages with a consistent look, feeland tone. Full service capabilities begin with positioning, branding and communications strategies and extend to advertising, graphic design, 3-D renderings, film, database marketing, web-based marketing and custom publishing. Partners and lead creative directors Michel Mein and David Williams have helped clients successfully launch such extraordinary developments as The Mandarin Oriental, The Time Warner Center, Downtown by Starck, The Setai Miami and The Plaza.
http://www.the7thart.com

Wendy Maitland, Director Of Sales, SVP

Reid Price, Director of Sales, SVP

T 212.288.0800 F 212.288.0408

housemanager@thecharlesny.com